By 2000 BC, we saw trace in Egyptian funeral monuments of branded cattle using a hot iron. We find people practicing branding in cave paintings from the Stone Age - when they used symbols drawn in paint and tar. So, we have to come back to a practice - branding livestock - that is much older than the word. However, we must wait until the development of Middle English to see the term used as a verb “to brand”, in the meaning of “to mark permanently with a hot iron.” By the seventeenth century, it became a substantive again, indicating a mark of ownership made by branding. Originally, the term signified “piece of burning wood”, which became, through the application of the word in the myths, a way to define a “burning sword”. The word “brand” dates back to Old Norse, the ancient North Germanic language from which all the Anglo-Saxon languages derive. Which is intimately connected with a word we often use in marketing, but we have almost forgotten for its original meaning: branding. This guide will show you how branding came about and how serial numbers are used. The serial numbers we most treasure in our high-end and luxury watches, guaranteeing their originality and value, are the evolution of a concept that is thousands-years old: the concept of property. A Guide to Watch Serial Numbers & Branding Including Rolex, Audemars Piguet, Patek Philippe & More
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